Small Business Short Stories
Featuring: Park and Finch
We sat down with Jack, founder of Park and Finch Eyewear in Montreal to learn more about his passion and struggles as a small business owner. Here’s his story.
Tell us who you are and what you do
I operate an e-commerce lifestyle brand called Park and Finch. I’m heavily involved in daily operations with a focus on the overall growth and direction of the business – I pretty much do everything.
Why did you start your business? Tell us about how your idea came to life!
My passion is seeing my ideas come to life. At a very young age I knew that I wanted to work for myself and have always had an entrepreneurial spirit. The unknown was always, “but what would I do?”.
In November 2013, I needed a pair of glasses, but simply did not want to spend over $500 for a pair. I naturally started to look into the economics of the optical industry and realized that there’s a gap in the market that I could fill. After realizing that this idea could serve as a suitable business I started to pursue it wholeheartedly.
Tell us something unique about your business
We’ve told ourselves from the very get-go to never skimp on the quality of products that we sell – so we actually care about every single aspect of product that we push.
Additionally, we’re fortunate enough to have a great, dynamic team that is mainly composed of senior individuals coming from an industry that specializes in monetizing highly-trafficked websites.
To what do you attribute your success?
Mental strength coupled with persistence, hard work and a solid support system. I think running a business is psychologically tough, where one day you feel great about yourself and the work you’re doing and the next day you feel completely useless – and in between, nothing changed. You just have to stay strong and push forward.
What are the biggest challenges you face on the acquisition side?
Definitely a lack of digital advertising – which is on our agenda for the coming year.
What are the biggest challenges you face on the operations side?
Time. We haven’t gotten to the point where we can take Park and Finch full time, and therefore try to balance our 9-5’s with running a business. Its super draining, but we’ll get there this year.
If you had one piece of advice to someone just starting out, what would it be?
Work hard, don’t sleep and don’t complain. There are other entrepreneurs who are ahead of you - in order for you to catch up, you have to work twice as hard.