A great retargeting campaign needs to be backed up: this means, among other things, compelling landing pages, interesting content, great visuals and a strong SEO strategy. All those must-dos get a lot easier when you know which tools to use. Here are the best free tools to support your retargeting campaign:

Content

In any industry, content is at the base of everything – whether you are creating an ad, writing a blog post, building a landing page or writing your monthly newsletter, good content is how you will make sure you spark your customers’ interest.

1. Google Trends

To spark interest, you need to be relevant. Google Trends is a tool by Google that will give you valuable insight on the latest hot topics in your industry. Once you input the keywords you are searching for, the tool will display interest over time, geographies where these terms are most searched for, as well as related topics you might want to research.  

2. Grammarly

Grammarly is a great tool when you don’t have anyone to look over your work for silly grammar mistakes and the much-dreaded typos. You can either go to their website and input your content for review or simply download the extension – the program will run automatically on most websites. Sadly, it does not work with the Google Drive suite yet.

Keyword Optimization

As we have seen in this post, SEO plays a huge role in the way you build your online presence. But when you are starting out, you simply need the right tools to get the most out of your online advertising strategy. Here are a couple of tools that will help you do just that:

3. Fatrank

Fatrank is an extension that you can add to your browser and that will give you detailed reports on where your website ranks for the specific keywords you input. It’s a good way to assess your positioning in your industry and gives you valuable insight on how you can optimize your efforts.  

4. Open SEO stats

This efficient tool allows you to look up different data on the health of a website. For example, you can see the meta description, meta title, number of external links from a webpage, page speed, and much more. It’s great because it gives you a single view of any landing page’s data in one place.

5. Übersuggest

Übersuggest is a keyword generator that will suggest the new keywords for your SEO, Pay-per-Click (PPC) or content marketing campaign. Although it will not provide you stats on the keywords you find, the app creates a shortcut for you to check it in Google Trends.

Design

We have seen the importance of building great, compelling visuals when it comes to online advertising – this means your ad banners, but also landing pages, sales documents or any document that will support your brand. These two tools offer amazing opportunities :

6. Canva

Canva is a great tool for those who don’t necessarily have the Photoshop skills, but still want to build beautiful visuals for their business. You can design social media visuals, flyers, business cards, sales documents – pretty much anything to compel your potential customers to visit your website! 

7. Unsplash

Unsplash is a library offering more than 300,000 photos for free – you can browse through curated collections built by companies such as Trello and Apple, or you can simply input keywords to put your words into image. This is a great resource if you are building a website or sales documents.

With this toolbox in hand, you are ready to take your online advertising strategy to the next level – talk to our experts to see how retargeting can help you grow your business!